Survey reveals widespread vulnerability to email outages
Majority of malicious websites are now legitimate sites compromised by attackers
|
|
Risk Management d/b/a Business ContinuityOriginally posted by John Glenn in Untagged - DRJ.com |
I’ve been telling people for years that I am a Business Continuity practitioner.
The typical response is: "What’s that?"
I then go into my spiel. Sometimes I hold their attention, sometimes not.
But I was talking with a Business Continuity planner the other day who got me to thinking maybe I should list "Risk Management" on my businesscard in lieu of Business Continuity.
That is, after all, what Business Continuity is all about: risk management.
No fancy terms people have difficulty grasping. No buzz words du jour such as "Resiliency Planning," which, were it not for spell check, I probably would misspell every time I wrote it.
Nope. Risk Management. Gets to the point and most people understand both words, singularly and together.
As an old reporter, I should have paid closer attention to my audience and addressed the audience’s "Business Continuity" comprehension level.
There is nothing wrong with "Business Continuity" other than the only ones who think they understand the term are in the business.
Practitioners still can stick modifiers in front of the term: Enterprise Risk Management, IT Risk Management, Profit Center Risk Management.
What do we do, after all?
Having identified processes, we look for risks to those processes.
Then we seek ways to avoid or mitigate (manage) the risks.
Finally, we train people to respond to (manage) those risks.
We still can have process re-engineering, and succession planning, and personnel safety & awareness, and employee retention, and . . . And all the other functions which go into a comprehensive Business Continuity plan since, one way or another, overlooking any of the functions constitutes - would you believe - a risk.
I still am a Business Continuity practitioner, and I’ll still accept Business Continuity engagement offers, but I think I’ll get back to the basics and promote myself for what I really am - and what prospects will understand - a risk manager.
Here’s a thought. Billing ourselves as "Business Continuity" practitioners is a risk - a risk that the people we’re addressing won’t understand Business Continuity and how it benefits them. Manage that risk by either re-titling ourselves or explaining in a sub-head that Business Continuity is "Risk Management."
jg
Business Continuity Practitioner
(Risk Management Practitioner)
